How to set up your variables on your page
1. Add a column title
Once you've added conent to your column title, you'll see a caret appear2. Open dropdown
Select "+ Add Reference"3. Select your page element
Click on any element from text, to images, to divs.4. Select the content, attribute, or css property you want to use
Most commonly, you'll select "Text Content" which represents normal text, code, or link text.