Inline variables allow you to reference columns from your sheet on the left panel of the app. Customers us it to combine columns, to reference in their prompting, and even add variables to javascript and other code.
Wherever you want to reference content, just add {{=auto('ColumnLetter')}}. This will pull whatever is in the cell referenced and add it to where you're writing. Here are some examples.
Text example
The best companies in{{=auto('B')}}use The.com for growth.
AI prompt example
Write a blog post title for{{=auto('B')}}companies in{{=auto('C')}}can leverage The.com to grow their top of funnel.
If the output looks broken or the syntax is still showing, double check that the apostrophes are not italicized. This can occer when copy and pasting from certain tools.